Kolkata : Racold Thermo, part of the Italian firm Ariston Thermo Group, is expanding its footprint to mini-metros, tier II and III towns to offset disruptions in construction sector which accounts for bulk of its sales.
The company is also planning to tie up with Flipkart to tap the e-commerce channel. “We are expanding into new markets. We are present at 3,500 towns and adding our reach to 500 more soon. To push e-commerce sales, we are also tying up with Flipkart,” Ariston Thermo GM (Marketing) Anil Bhamre told PTI. The housing sector has dealt a body blow — first, by a real estate slowdown followed by the Real Estate Regulation and Development Act (RERA).
In order to overcome these disruptions in the existing market, foray into new towns will help the company to boost sales and retain its leadership in water heating solutions market with about 25 per cent domestic marketshare, the official said.
