Following its $17M series B fundraise earlier this year, Indian early learning toy company PlayShifu today announced it will be boosting its Indian manufacturing capacity for in-house consumption as well as exports.
Besides meeting local demand, PlayShifu’s India manufacturing is already exporting to international markets which include the US, UK, Canada, Japan and certain regions in the EU. With this ramp-up in manufacturing, the brand aims to contribute to the ‘Toyconomy’ of the nation which is in line with the push from the Government of India.
PlayShifu currently has two product lines—Orboot and Plugo selling in India. Orboot globes were introduced in the Indian market in 2017, and have since been manufactured here in India and exported in order to meet international demand. With a current capacity of 10,000 units/month of Orboot from India, PlayShifu is planning to scale up to 20,000 units/month. There has been a significant demand for Plugo both in the national and international markets, and keeping the need for exports in sight, the brand aims to reach a capacity of producing 30,000 units/month of Plugo from the Indian manufacturing facility.
Speaking about the brand’s new announcement and government’s Toyconomy push, Dinesh Advani - Co-founder, PlayShifu said, “To take the initiative further and to contribute to the government push for Toyconomy, we are planning to scale up the manufacturing of our existing product lines in India. Adding to it, we are also planning to introduce Tacto into the Indian market later this year.”
The manufacturing of the Tacto game sets in India is expected to start within the next quarter.
The startup was founded in 2016 by Dinesh Advani and Vivek Goyal.