PayU launches Checkout for Bharat in 7 regional languages for merchants pan- India

This feature helps merchants avoid customer drop-offs at payment due to language issues

FPJ Web DeskUpdated: Friday, May 27, 2022, 12:03 PM IST
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Businesses typically face a drop in transactions because of language barriers, as 75 percent of Indian internet users prefer local languages. / Representative Image |

PayU has launched Checkout for Bharat today, which offers payment flow and checkout in major Indian languages. With this feature, merchants can offer customers a localized shopping experience in Hindi, Gujarati, Bengali, Marathi, Telugu, Tamil, and Kannada which are the first languages of 79 percent of Indians, it said in a press statement. This feature helps merchants avoid customer drop-offs at payment due to language issues and penetrate the underserved tier 2, 3, and rural markets, it said.

Businesses typically face a drop in transactions because of language barriers, as 75 percent of Indian internet users prefer local languages. PayU seeks to address this with Checkout for Bharat, whose optimized language feature is designed to attain up to 100 percent accuracy in translating information. The feature will personalize and improve the payment experience by saving customers’ language preferences for a quicker turnaround during the next purchase. Merchants can set a default language of their choice for checkout and users can also select their preferred language option for the checkout page, it said.

Commenting on the launch of the enhanced Checkouts suite, Manas Mishra, Chief Product Officer, PayU payments said, “The launch of Checkout for Bharat supports PayU’s vision of a financially inclusive digital payments ecosystem. It will help merchants access and serve untapped, semi-urban, and rural markets, bring them into the digital payments fold & increase their customer base. We hope to support entities such as insurance firms, government entities, educational institutes, e-commerce companies, and organizations which target non-English speaking customers.”

Pankaj Sawant, Senior Manager, Projects and Digital Payments, Tata AIA Life Insurance Company Ltd. said “Checkouts for Bharat is a very good feature by PayU. After the pandemic, most of our customers moved to online payment modes and this solution is helping them to understand the payment process better and use it more effectively”.

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