Mumbai: Agencies representing companies like HUL, Nestle, Samsung, Vodafone, Milton etc, won at the recently held IndIAA awards. The awards, which was hosted by India Chapter of the International Advertising Association (IAA), witnessed attendance of professionals from marketing, advertising and media fraternity.
Agencies like Ogilvy & Mather, Lowe Lintas, McCann, Publicis, are among the major winners. The awards is a way to recognise campaigns that are backed by media spends.
Pradeep Guha, chairman, IndIAA Awards, said, “This is probably the only award that has every big advertiser, advertising agency and media together on one platform. The ‘asli’ award has turned out to be an ‘asli’ winner.”
Srinivasan Swamy, SVP, IAA Global said, “I congratulate all the winners. It was gratifying to see all the clients on stage along with their creative and media agencies. This award salutes the excellence of all co-creators of the award.”
Meanwhile, Neeraj Roy, president, IAA India Chapter added, “In just three years this award has received so much industry-wide experience. It speaks volumes for the concept and the execution of the process.”
INDIAA Awards 2017 — Winners
AUTO FOUR WHEELERS
Volkswagen Ameo – Think Pride. Think
NewClient: VolkswagenCreative
Agency: DDB Mudra West
AUTO TWO WHEELERS
Bajaj Platina Comfortec – Humpty Dumpty
Client: Bajaj AutoCreative
Agency: Ogilvy West
AUTO OTHERSCEAT –
Mr Haath Dikhau
Client: CEAT Limited
Creative Agency: Ogilvy & Mather India
BANKING AND FINANCE
Motilal Oswal – Think Equity. Think Motilal Oswal
Client: Motilal OswalCreative
Agency: Lowe Lintas
CONSUMER DURABLES
Milton – Leak Lock Tiffins
Client: Hamilton Housewares Pvt Ltd.
Creative Agency: Ogilvy & Mather
CONSUMER ELECTRONICS
Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
Client: Samsung India
Creative Agency: Cheil Worldwide India
CORPORATE
Star Plus – Nayi Soch – Son of Devki
Client: Star Plus
Creative Agency: Ogilvy
FASHION AND ACCESSORIES
Tanishq – Rivaah Brides
Client: Titan
Creative Agency: Lowe Lintas
FOOD & BEVERAGES
(there are two winners in this category)
Nestle – #StayStarted with NESCAFÉ | RJ Rishi’s story
Client: Nestle
Creative Agency: Mccann
Brooke Bond Red Label –
T for togetherness
Client: Hindustan UnileverCreative
Agency: Ogilvy
GOVERNMENT
Amitabh Bachchan as ‘Coolie’ – Swachh Bharat Misssion
Client: Government – Swachh Bharat Misssion- the ministry of drinking water and sanitation
Creative Agency: Ogilvy
HOME CARE (FMCG)
Ghadi – #SaareMaelDhoDaalo
Client: RSPL LimitedCreative
Agency: JWT
INSURANCEHDFC
Life – Apno ko apne dum pe jeena sikhao #MyMomentOfPride
Client: HDFC life Creative
Agency: Leo Burnett
ENTERTAINMENT AND MEDIA
Tata Sky Acting Adda | Amitabh Bachchan | Ramleela
Client: Tata SkyCreative
Agency: Ogilvy West
ONLINE COMMERCE
MakeMytrip – Awesome Rooms
Client: MakeMyTripCreative
Agency: Publicis
PERSONAL CARE
Kunal’s Lasting First Impression With Wild Stone
Client: McNroe Consumer Products
Creative Agency: Ogilvy & Mather India
RETAIL
McDonald-Introducing the Happy Price Combos!
Client: McDonald
Creative Agency: Leo Burnett
TELECOM AND TECHNOLOGY
Vodafone – #MakeMostOfNow
Client: Vodafone India
Creative Agency: Ogilvy
TRAVEL AND TOURISM
Lufthansa – A secret plot to defeat the Indians by thinking like Indians
Client: Lufthansa
Creative Agency: Mccann
PHARMA, HYGIENE AND WELLNESS
Volini #PatOnTheBack – Being there, matters.
Client: Volini- Sun Pharma
Creative Agency: Lowe Lintas
HOME DÉCOR
Pidilite Industries: Fevikwik Gel TVC
Client: Pidilite Industries LtdCreative
Agency: Ogilvy
