Nestlé India launches NESCAFÉ SUNRISE INSTA-FILTER

Mumbai : As a leader in Nutrition, Health and Wellness, Nestlé India continues with its endeavour to bring to its consumers, clutter breaking innovative products. Adding to the range of coffee and beverages, Nestlé India introduces NESCAFÉ SUNRISE INSTA-FILTER – which provides the taste of filter coffee and yet does not require a filter. Specially made from 100% Indian coffee beans, handpicked from Coorg and Chikmagalur, this is blended and roasted to perfection transforming into a dry decoction – locking the rich aroma and fresh taste of filter coffee in every granule. Nayla Sioufi, General Manager –Beverages, Nestlé India said “With the introduction of NESCAFÉ SUNRISE INSTA-FILTER we aim to create a whole new segment expanding the overall category in India while enhancing consumers coffee experience.” Nestlé India has partnered with Snapdeal for an exclusive offering of this product starting April 30. The product will be available in the market at the cost of INR 60 for a 24g pack that contains 15 sachets of 1.6g each as well as a 100g pack (tin) for INR 225.