Mumbai-based RBL Bank, in 2024, announced that it had appointed Indian Chess prodigy Gukesh Dommaraju as its brand ambassador.
D Gukesh is the most recent winner of the World Chess Championship. He won the championship, becoming the youngest to do so, in December 2024. Gukesh also had a chess rating of 2777.
The bank has released a new advertisement featuring the grandmaster.
The company has looked to accommodate values of discipline in chess into its brand.
The advertisement features Gukesh sharing the message of the brand. In which says, "Chess may be a solo game, but i am never really alone."
Sharing his thoughts on the partnership, R Subramaniakumar – MD & CEO, RBL Bank said, “In life, as in chess, every move counts - and at RBL Bank, we understand the importance of helping our customers make the right financial moves. Partnering with Gukesh is a perfect strategic alignment for us, as his exceptional ability to think several moves ahead mirrors our approach to thoughtful financial planning. His journey from a prodigy to a grandmaster reflects the kind of strategic excellence we aim to bring to our customers' financial lives.
Gukesh shared his enthusiasm, and said, “This partnership with RBL Bank represents a significant move in my journey. The Bank's approach to helping customers align their financial goals with precision and foresight reminds me of a winning strategy."
"Their commitment to building customer wealth with stability through innovative solutions shows the same level of strategic thinking that chess demands. I am excited to partner with an institution that understands that success, whether in chess or in financial planning, comes from thinking ahead and making wise moves at the right time.”
RBL Bank shares have gained over Rs 15.10 or 10.10 per cent. This has taken the overall to Rs 164.56 in the past mont of trade.
