New Delhi : After mobile phones, now Nestle’s Maggi is being sold via unique “flash sale model” on e-commerce platform Snapdeal, with the online retailer seeking pre-registrations of buyers for the instant noodles brand that made a comeback on Monday after a gap of five months. Maggi was banned after it was allegedly found to have lead content beyond permissible limits.
Flash sales or deal-of-the-day is an ecommerce business model in which a website offers a single product for sale for a limited period of time. Customers have to register to avail the deal.
Snapdeal opened up registrations on Monday evening and the sale will begin from November 12, it said in an emailed response. The eCommerce company, however, did not disclose the quantity of packets that will go on sale and said “limited stock will be available”. Maggi has been relaunched in 100 towns through 300-odd distributors and will be rolled out in many more areas in the coming days, Nestle India Chairman and MD Suresh Narayanan said.
The popular brand of noodles had passed tests by three government-accredited labs, as ordered by the Bombay High Court which in August had lifted ban on the instant noodles that was imposed by food safety regulators. The company, which has suffered a damage of 70-85 million Swiss Francs (nearly Rs 530 crore) due to the ban, has also not ruled out a suit against food safety regulator, FSSAI. Maggi had accounted for about 25-30 % of Nestle India’s sales, which stood at Rs 9,854.84 crore in the last fiscal.
