For renters, it’s all about the now. The choices they make are driven by convenience, affordability, and flexibility. Whether it's Mumbai, Bengaluru, or Pune, tenants often prioritise:
Location over luxury: A smaller flat in a prime spot beats a sprawling one on the outskirts.
Move-in ease: Furnished or semi-furnished homes with minimal setup are ideal.
Landlord matters: A responsive and reasonable landlord often trumps amenities.
Cost control: Rent should allow for savings, travel, and lifestyle without strain.
Freedom to move: Many renters prefer homes with relaxed society rules and fewer restrictions.
Renters typically focus on what works best for their present life. They're happy if most boxes are checked—perfection isn’t the goal; flexibility is.
Compared to that, buying a home in India is a journey of aspirations and anchoring. For home buyers, the thought process is long-term and deeply emotional. A home represents more than shelter—it’s a legacy, a goal, and often the single biggest investment of one’s life. Here’s what shapes the buyer mindset:
Thinking ahead: Is this home still right for us in 10–15 years?
Stretching for the dream: Many buyers push their budgets if the home “feels right.”
Owner-led communities: Low rental density is seen as a sign of better upkeep and belonging.
Sacrifices for stability: Buyers are willing to cut back on travel or luxuries to afford ownership.
Long-term value: Appreciation potential, especially in up-and-coming areas, plays a big role.
Where renters optimise for today, buyers commit for tomorrow.
The writer is President- NAR India. Look for the next part of this article in upcoming REJ pages
