Knocksense, a Lucknow-based local content production platform raised $150K worth bridge round. We Founder Circle, a founder backing founder based early-stage startup investor participated in it.
The round also witnessed participation and an array of esteemed investors including Appyhigh (Lead Investor), Mumbai Angels Network and angel investors from LetsVenture.
Knocksense strategizes to utilize funds in the tech development of the platform KnockOFF, and geographic expansion across the new cities targeted to be achieved within the fiscal. The company aims to produce captivating content including recommendations, videos, features, and more.
The platform was founded in 2016 by Vibhore Mayank, an alumnus of Whistling Woods, and Varul Mayank, an alumnus of Amity University. It is a hyperlocal news and recommendations platform producing non-divisive content currently present in six cities, including Lucknow, Delhi, Noida, Indore, Jaipur, and Mumbai.
The company recently launched its flagship product KnockOFF, which helps to establish a connection between local brands/freelancers and consumers, thereby creating a content-driven community that enables transactions at the city level. Knocksense raised a funding of $200,000 earlier this year.
Neeraj Tyagi, Co-founder and CEO, We Founder Circle said, "With the launch of KnockOFF in August, we have seen tremendous growth on all the grounds- the transactions via the platform, reach, GMV and subscriptions have grown by more than 100 percent MoM, this additional infusion from the existing investors will enable us to launch our full product in new cities and expand at a fast pace," said Vibhore Mayank, Founder, Knocksense.
"With subscriptions and GMV growing 100 percent MoM in the last few months, they're off to a strong start. This makes Knocksense a very unique ecosystem of hyperlocal engagement and commerce," said Venus Dhuria, Co-Founder, Appyhigh.
Nandini Mansinghka, Co-Founder & CEO - Mumbai Angels Network, said,, “Today, content consumption has skyrocketed, and people are constantly on the lookout for new, engaging content. Given the volume of content produced, social media and mainstream media platforms are bound to miss out on highly engaging, appealing content. That’s where Knocksense comes in. The platform’s expertise in bringing uncovered content to the masses has enabled it to achieve rapid growth. We are confident that the latest funding will further enable them to scale and reach greater heights.”
Including the current round, Knocksense has raised a total of $0.5 million since inception and currently has 20 million+ monthly impressions on the platform. It had raised the last angel round in January 2021.
(To receive our E-paper on whatsapp daily, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)