The automobile players across the spectrum have either partially or fully started operations as soon as the COVID-19 related lockdown was partially lifted in all parts of the country.
They all hope that there will be a demand for two-wheelers – where the market demand is significantly larger than that for four-wheelers. While these companies go ahead with business continuity plans, they are aware of the challenges that lie ahead for them. The first is concern about demand itself. The second is financial capability, even though the desire may exist. And the third is the ability to muster the workforce that existed in pre-COVID-19 times.
Then there are other challenges too that Yadvinder Singh Guleria, Director of Sales and Marketing at Honda Motorcycle and Scooter India (HMSI) will dwell on.
He will do so at a webinar organised by the Free Press Journal and IIM Indore under the umbrella series of ‘India After COVID-19’. This will be sixth such webinar under this series.
Supported by Big FM and Moneylife, this webinar will be held at 4pm on Thursday, 28 May.
Click here to register.
