Grasim draws up Rs 150 cr capex plan for brand Liva

Mumbai : Aditya Birla Group controlled Grasim Industries has drawn up capex plan of Rs 150 crore for product development, R&D and business development for its new fabric brand Liva in next fiscal.  “While the cotton production has limitations worldwide, the consumer demand for natural and comfortable fabrics is growing in India. We see this as an opportunity and are trying to reach out to the consumer with the Liva brand”, Grasim MD K K Maheshwari told PTI here.