Lavado, Mumbai-based laundry and accessory care service, has raised funds in a pre-institutional round from the founders of Pepperfry.com. The company will use these funds to step up logistical coverage across Mumbai while simultaneously expanding its ecosystem of local laundry businesses.
Lavado recently launched its mobile app (available on both Android and iOS Platforms) to enable a seamless and transparent laundry experience for its discerning consumers.
Disha Jain, Founder and CEO, Lavado believes that clothes and accessories are the modern-day equivalent of jewellery and need similar level of detailing and reliability in its care. With an aim to provide such custom service, in 2017, she started her venture Elan Lifestyle, popularly known as Lavado.
The laundry market in India is a 32-billion-dollar opportunity but does not see any large national players due to complexity around logistics and standardised processes. Lavado aims to grab a large share of this market, one city at a time, through the use of technology and by putting in place standard inspection and communication check points that are key to building a large successful laundry and accessory care business.
Disha Jain, Founder, said, “Lavado offers an end-to-end solution across all laundry and accessory care needs including clothes, bags, shoes and other household items on a click of a button. The laundry business is largely unorganised today and our goal is to bring reliability and detailing into this business by standardizing processes and the use of technology across all our partner laundries. Our aim is to make the laundry experience seamless for our customers through use of technology, transparent pricing and superlative on-demand customer experience. With these funds, we are looking to expand our services to Thane, Navi Mumbai and Vashi and soon we will raise series A for further expansion in other cities.”
Ambareesh Murty, Co-founder and CEO, Pepperfry added, “We think that the organised home laundry market is at a nascent stage, ripe for profitable disruption through technology.”
Ashish Shah, Co-founder and COO, Pepperfry said, “Disha has built a robust business model with Lavado, and with her keen understanding of the market, customer requirement and industry gaps, we are confident she will change the course of organised laundry in India.”
