Encubay Angel Network closes first investment in lifestyle brand, Ready Set Jet

FPJ Web DeskUpdated: Tuesday, June 01, 2021, 12:51 PM IST
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Shalini Vadhera, Founder of Ready Set Jet | Sabrina Noel Hill

Encubay Angel Network, a network of angel investors, aspiring investors, entrepreneurs have made an investment to the tune of 50 L in Ready Set, a global lifestyle and beauty brand.

Out of 10,000+ angel investors in India, only one percent are women. This is not due to lack of intent but due to lack of awareness. The Encubay Angel Network brings together women-led founders, founders building products for women and individuals keen on investing in diverse startups with a keen focus on encouraging first-time investors.

Deeksha Ahuja, Founder, Encubay, said the network’s debut investment in Ready Set Jet Is an example of how diversity can create exponential value in the startup ecosystem. "We are bullish on inclusive beauty and of course, Shalini’s grit makes for the kind of women founders we are inclined to back with capital, mentorship and sisterhood of some amazing women!”

Encubay Angel Network and Encubay are strategic partners of Ready Set Jet in India and this investment in addition to the constant support and introductions aim at encouraging the common goal of both companies is building a sustainable ecosystem through diversity in people, profit and building for the planet.

Shalini Vadhera, Founder, Ready Set Jet, said, “Working with the Encubay Angel Network has been a game-changer for our business. We look forward to continuing a very successful partnership.”

“The cosmetics industry in India is pegged to grow at 25 percent CAGR and touch 20 billion by 2025 and Ready Set Jet products and strategy is well-placed to gain market share.” Aarti Sinha, Director Account Management, Mastercard India Services Private Limited.

In addition to the founders of Encubay and Eashita Maheshwary, Co founder, Encubay Angel Network has on board Anisha Patnaik - Founder at Lexstart, Jayaroopa Jeyabarathi-Co founder at Women In Investing Network and Ankita Vashistha-Founder at Saha Fund and StrongHer Capital as co-founders.

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