Emami took a contrarian view in weak consumer market: MD Sushil Goenka

PTIUpdated: Wednesday, September 08, 2021, 05:26 PM IST
article-image
"This contrarian streak had helped Emami to capture consumer attention and expanded its product portfolio", Emami MD Sushil Goenka said/ Representative image |

Homegrown FMCG company Emami Limited took a contrarian view in a weak consumer market caused by the pandemic, it's MD Sushil Goenka said.

Goenka said in the company's annual report that most companies would have deferred launches of new products in such a weak market. But Emami went ahead with 40 new launches in the domestic market last fiscal, he added.

"This contrarian streak had helped Emami to capture consumer attention and expanded its product portfolio", he stated.

Goenka said Emami will continue to adopt this contrarian stance, new products will be launched and brand extensions will be made, while other categories will also be explored.

Regarding e-commerce sales, he said that there is a bigger willingness to buy online or through modern trade formats nowadays.

He also said there is a greater focus on personal and home hygiene segments following the pandemic.

As far as international business is concerned, Goenka said the company widened its footprint in the ASEAN region which resulted in overseas revenues to grow by 12 per cent in 2020-21 over the previous fiscal.

(To receive our E-paper on whatsapp daily, please click here. To receive it on Telegram, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

RECENT STORIES

BPCL to bring in oil from Brazil to reduce reliance on any particular region

BPCL to bring in oil from Brazil to reduce reliance on any particular region

After Rupee hits record low, Fin Min says it has held up better than other currencies

After Rupee hits record low, Fin Min says it has held up better than other currencies

The government seeks public feedback on India’s new telecom bill to bring WhatsApp and Zoom under...

The government seeks public feedback on India’s new telecom bill to bring WhatsApp and Zoom under...

Bengaluru-based bakery emerges as giant killer by defeating Amazon in 4-year-long court battle

Bengaluru-based bakery emerges as giant killer by defeating Amazon in 4-year-long court battle

Tesla CEO Elon Musk deploys 'Starlink' in Iran as internet access is restricted amid widespread...

Tesla CEO Elon Musk deploys 'Starlink' in Iran as internet access is restricted amid widespread...