Braingroom, a multilingual online learning platform focused on students from lower and middle-income families, has raised Rs 1.5 crores from IAN. Social Alpha and Startup Oasis joined the round.
The Chennai-based startup will use the funding to develop new courses and content in different languages and new product features. The company is also eyeing market expansion with a vision to train one million rural students and make them job-ready in the coming three years.
Three engineering graduates, Madhula Sathyamoorthy, Naliene Ramasamy, and Kalaiarsi Periasamy identified the need to develop impactful EdTech solutions that can bridge the employability gap between urban and rural youth. This prompted them to launch Braingroom in 2017. Through this multilingual online learning platform, the co-founders aspire to create high-impact technical tools to facilitate quality learning outcomes for everyone.
Braingroom follows a hands-on learning approach with a focus on application-oriented learning. It is one of the very few multilingual online learning platforms in India to use AI Chatbots and Gamification to create a completely personalized learning experience.
The startup partners with various expert training providers across the globe and provides customized online learning solutions for both B2C and B2B markets with a multilingual flavour.
Speaking on the development, Madhula Satyamoorthy, Co-Founder of Braingroom said, “Through Braingroom, we are creating high-quality technical and skill training with the right combination of vernacular content, Bots and gamifications. These will help us make learning more hands-on, interactive, personalized, and engaging for millions of students from Tier-2 and Tier-3 cities, and most importantly for those from middle and lower-income families. In the next three years, we are aiming to train one million rural students and make them job-ready. We are grateful to have received the funding from IAN, Social Alpha, and Startup Oasis as we are also are looking to invest in expanding our brand to new markets.”
So far, Braingroom has trained around 35,000 students across India. It also works with various Corporate CSR Teams and NGO Foundations to train rural students across the nation.
Pradeep K Jaisingh, Lead Investor at IAN said, “Around 100 million students from middle- and lower-income families, especially from tier-2 and tier-3 cities are seeking upskilling and cross-skilling opportunities. Braingroom is the new-age multilingual platform to make online learning more affordable and accessible for students from all backgrounds.”
Manoj Kumar, Founder and CEO of Social Alpha, said, “We invested in Braingroom seeing their commitment to democratize online learning and making it accessible to students in tier 2 and 3 cities. Braingroom’s model of integrating new-age technology into learning and skilling to uplift a student’s career trajectory and making them job-ready is the need of the hour.’’
Going forward, the company is planning to build end-to-end training solutions for its B2B partners. Braingroom will add more components to the application-oriented learning approach for students and develop women-focussed Micro-Entrepreneurship courses.