New Delhi : Information and Broadcasting Minister Manish Tewari on Tuesday released the annual calendar of Directorate of Advertising and Visual Publicity (DAVP), which aims at spreading awareness about the government’s flagship schemes.
Designed and printed by the Directorate of advertising and Visual Publicity (DAVP) of the Ministry of Information and Broadcasting, the calendar depicts the various flagship programmes of the Government of India and the theme is: ‘Bharat Nirman- Sabka Hit, Sabka Haq.’
“Through this calendar, the DAVP has attempted to tell the story of India’s transformation in the past ten years,” Tewari said after launching the calendar.
Minister of state (independent charge) for information and broadcasting, Manish Tewari releasing the official calendar 2014, brought out by the DAVP, in New Delhi flanked by secretary, ministry of information and broadcasting, Bimal Julka, G. Mohanty (director general) DAVP and other dignitaries. |
Tewari said the calendar was to ensure that the awareness of the flagship schemes reached the doorstep of the every citizen especially as the objective was to showcase ‘Haq’ (rights) for the common man.
“In the last ten years, we have been able to maintain the social cohesion and communal harmony in India. This has led to the economic fillip across different areas. All this has been eloquently captured in this calendar. Though today everybody is in possession of a mobile and can play their day on it, still the calendar, irrespective of it being a desk calendar or wall calendar, does have its own place,” he added.
Though media has enhanced its reach through digital means, calendars as a tool of communication have always had a special place in India, the Information and Broadcasting Minister said.
He said the calendar as a tool of communication played an important role in disseminating information regarding the policies of the government. This initiative of the government was a step to make people aware of policies that aimed to achieve inclusive growth in the governance process, he said. The minister said people in rural areas always have a passion for wall calendars.
In the last ten years, we have been able to maintain the social cohesion and communal harmony in India. This has led to the economic fillip across different areas. All this has been eloquently captured in this calendar”
—Manish Tewari, Minister of state (independent charge) for Information and Broadcasting
January displays the ‘Right to Information Act, while February shows the ‘Mahatma Gandhi Rural Employment Guarantee Act, 2005.’March represents ‘Aadhar’, a landmark identification scheme, which provides for a 12-digit unique identity ‘number-for-life’ ensuring easy access to government schemes and April is dedicated to the Food Security Act, 2013 andMay exhibits ‘The Land Acquisition Act, 2013’. The Right of Children to free and compulsory Education, 2009 is the key depiction for the month of June. The Scheduled Tribes and Other Forest Traditional Dwellers Act 2006, forms the key depiction for July. The month of August presents the journey of the metro rail, which has become the lifeline of today’s urban India. September is dedicated to “Connecting India”, which shows the progress in telecommunication. Pradhan Mantri Gram Sadak Yojana is the theme for October. November throws light on the Direct Benefits Transfer Scheme (DBT). ‘Hum Sab Bharatiya Hai’ (We are all Indians), forms the theme for the December page of the calendar.
