New Delhi : Consumers are expected to splurge about $8 billion (Rs 52,000 crore) on online shopping this festive season, translating into 40-45 per cent sales increase for e-commerce players, says an Assocham study. “Wooed by heavy discounts and combo offers, consumers are expected to splurge about USD 8 billion (Rs 52,000 crore) during this season, beginning with Navratras, Durga Puja, Dussehra, Diwali and Christmas,” the industry chamber said. The merchandise being sold aggressively through online platforms include mobile phones, electronics, designer furniture, home decorations, clothes, accessories, jewellery, and footwear.
It added that economic slowdown notwithstanding, online shopping marts are going aggressive about marketing their merchandise, expecting to rake in 40-45 per cent more in sales during this festive season as compared to last year.
According to the chamber, consumers spent Rs 30,000 crore in last year’s festive season.
“The customer is connected 24×7 through smartphones, tablets and other mobile devices which is leading to a gradual evolution of e-commerce into mobile commerce.
