Mumbai: Air conditioning and commercial refrigeration major, Blue Star Limited, has launched 75 new models of room air conditioners in its Platinum Jubilee year. These superior and stylish models also include energy-efficient inverter ACs capable of delivering 30% extra cooling over and above its rated capacity. Blue Star has also unveiled a new line-up of super-efficient inverter ACs with a high ISEER of 5.30 which consumes 18% less power compared to the existing 5-star ACs with an ISEER of 4.50, thus setting a new benchmark on the energy-efficiency front.
Blue Star has also launched a new range of air coolers under its ‘Windus’ sub-brand which is equipped with a unique Cross Drift Technology that helps in faster cooling in harsh and dry summers. The range comes with different water tank capacities starting from 35 litres to 75 litres and a price range from Rs 8,990 to Rs 13,490. To combat the rising pollution levels in many cities across India, Blue Star has also introduced a new range of innovative air purifiers with SenseAir Technology, along with Nano-e, Plasma, and UV purification systems. The price for these air purifiers ranges from Rs 8,990 to Rs 23,990.
Blue Star continues to be the largest after-sales air conditioning service provider in the country. All its services are ISO 9001-2008 certified. Currently, there are 800 expert service associates across the country, which the Company intends to increase to 1000 associates in FY20. Speaking to the Press at a conference held at Chennai, B Thiagarajan, Joint Managing Director, Blue Star Limited, who will be taking charge as Managing Director with effect from April 1, 2019 said, “As in the past, we have again launched a stellar array of new products which are differentiated and stylish.
Blue Star has always been committed to provide consumers with products that are highly energy-efficient and deliver extra cooling while consuming less power and has products at all price point in order to cater to a larger set of consumers. We continue to make significant investments in product development, after-sales service as well as brand building.
