Asia’s largest milk brand, Amul, is the principal sponsor of the Afghanistan cricket team for the upcoming ICC Cricket World Cup. The branding deal is for logo presence in Afghanistan team’s playing jerseys as well as on the training kits throughout the World Cup from May 30 to July 14, 2019. Amul, which boasts an annual sales turnover of Rs 45,000 crore (USD 6.5 billion), has been exporting its milk powders and baby food to Afghanistan since last two decades.
“We are excited about being associated with Afghanistan Cricket for the first time and Amul is hopeful that this team, rated as the fastest growing team in International cricket, will deliver an outstanding performance in the World Cup,” GCMMF, Managing Director, RS Sodhi said. “Amul and Afghanistan share an old association. Khan Abdul Ghaffar Khan, popularly known as Frontier Gandhi had visited Amul in 1969 and had met Dr V Kurien and studied the activities of our dairy cooperative.” Subsequently several delegations of women milk producers from Afghanistan have visited Amul.
Asadullah Khan, CEO of Afghanistan Cricket Board said, “This is a big moment for Afghanistan cricket and we are extremely happy that Amul will sponsor us for the World Cup. This is the first time we will play in the World Cup as a full member and the preparations are good. We hope to do well.” The ODI tournament sees Afghanistan team with a very good preparation heading to England with a number of key in form players fresh from IPL.
