The IAA India Chapter, in collaboration with ETBrandEquity, has revealed the winners of The Sandeep Goyal Creative Writing Workshop for Brands, to be held at The Himalayan Writing Retreat. This five-day residential workshop is scheduled from November 30 to December 4, 2024, in the scenic Himalayas. The selected participants were chosen based on their passion for their careers and the depth and purpose reflected in their written submissions.
The participants, listed alphabetically, include:
- Aditi Chikhale
- Angadveer Surendranath
- Asif Shakeel
- Deepa Singh
- Pooja Daga
- Rishabh Nagar
- Shamita Roy
- Shoumik Rahate
- Sourav Verma
- Tsunami Costabir
- Yogesh Tiwari
- Yohan Chawla
The workshop aims to foster a nurturing space for creative exploration, encouraging participants to take risks and providing constructive feedback. The four-member jury included advertising stalwarts Josy Paul, Sandeep Goyal, Abhishek Karnani, President of IAA India Chapter, and Prasad Sangameshwaran from ETBrandEquity, who carefully evaluated the submissions.
Sandeep Goyal of Rediffusion will sponsor the workshop, covering all expenses for the participants. The intensive sessions will focus on brand storytelling, crafting compelling narrative beginnings or "story starters," and understanding audience empathy. Other key elements include simplicity, clarity, emotional connection, and peer feedback.
Josy Paul, known for his innovative advertising techniques, will share his personal methodology through interactive exercises, real-world case studies, and immersive sessions designed to inspire creativity and foster risk-taking.
