'Freddy' producer Jay Shewakramani talks about the success of Kartik Aaryan-starrer 'Bhool Bhulaiyaa 2'

When asked about the stark gap between the South and Hindi cinema numbers, the producer looked optimistic about the future

FPJ Web DeskUpdated: Tuesday, June 07, 2022, 10:54 AM IST
article-image

The record-breaking success of 'Pushpa: The Rise', 'RRR', and 'KGF: Chapter 2' has sparked the conversation around PAN-Indian cinema and what it means for the Hindi Film Industry.

While these outstanding numbers have revived the box office after the pandemic, producers across the nation are revisiting the same mass vs class cinema debate.

We caught producer-filmmaker Jay Shewakramani getting candid about the same. When asked about the stark gap between the South and Hindi cinema numbers, the producer looked optimistic about the future. He said, "I feel our big tickets films this year are yet to come! We have 'Brahmastra', Laal Singh Chadha, and Vikram Vedha - to name a few - are in the pipeline this year. I am sure they will do huge numbers. The only gap is that we are accepting dubbed cinema in big numbers now."

Jay also commented on the rise in the consumption of mass content and where the Hindi cinema lacks. He said, "The south cinema makes the right mass content while Hindi filmmakers cater to the class audience. If one wants to do outstanding numbers in Hindi, we need to meet the demands of both spectrums. 'Bhool Bhulaiyaa 2' is a perfect example of Hindi cinema acing this balance."

The theatres are back on track with recent releases, including 'Bhool Bhulaiyaa 2', 'Gangubai Kathiawadi', 'Jersey', 'RRR', and 'KGF: Chapter 2'.

While speaking about the scare amid the pandemic revolving around the same, Jay said, " I never feared that the theatre industry would not be back. The numbers that we are hitting are out of the park! There is no difference in pre and post-pandemic. It's just better than before. It is just onwards and upwards from here."

For the unversed, Jay Shewakramani is gearing up for 'Freddy's release with Kartik Aaryan and Alaya F in the lead. He also has 'Devotion Of Suspect X' and 'Undaunted' adaptations.

(To receive our E-paper on whatsapp daily, please click here. To receive it on Telegram, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

RECENT STORIES

Maharashtra political crisis: 'Dear Shiv Sainiks, my battle is for your betterment,' tweets Eknath...

Maharashtra political crisis: 'Dear Shiv Sainiks, my battle is for your betterment,' tweets Eknath...

Rajasthan: Shekahwat was 'hand in glove' with Pilot in conspiracy to topple govt, says CM Ashok...

Rajasthan: Shekahwat was 'hand in glove' with Pilot in conspiracy to topple govt, says CM Ashok...

Bhiwandi police arrest 28-year-old man for putting derogatory post on Prophet Muhammad

Bhiwandi police arrest 28-year-old man for putting derogatory post on Prophet Muhammad

Thane: 5 conmen cheat 65-year-old woman of Rs 1.09 crore on pretext of giving cheap house in MHADA...

Thane: 5 conmen cheat 65-year-old woman of Rs 1.09 crore on pretext of giving cheap house in MHADA...

Mumbai: Court allows Chhota Rajan’s wife to travel abroad again

Mumbai: Court allows Chhota Rajan’s wife to travel abroad again