Ashutosh Giri, Founder CEO Fresh Rooms
Ashutosh Giri, Founder CEO Fresh Rooms

BHOPAL: Bhopal' s ‘Fresh Rooms’ has bagged the National Startup Award. This is the only startup from Madhya Pradesh to get selected for the government’s debut national awards.

The Startup ‘Fresh Rooms’ has emerged winner in the hospitality category of the tourism sector. ‘Fresh Rooms’ into a modern product offer a unique package of smart hospitality services and conveniences under one roof. These include the likes of smart e-toilets, nap zones, and other public convenience services available through their mobile app. The Fresh Rooms is using a QR code-based entry system for the first time in the world.

Bhopal: Startup ‘Fresh Rooms’ bags the National Startup Award in the hospitality category of the tourism sector

The 'Fresh Rooms,’ gives luxury toilet seats that are operating through human body sensors. They offer touch-free, waterless urinals. Each Fresh Rooms has smart nap zones for tourists to relax during their journey. These Fresh Rooms washrooms will maintain the temperature according to the weather and will automatically clean after every use. These public toilets can be used by a pay-and-use-and-redeem model. Washrooms will be maintained based on high hygiene parameters. Users will get points for charges that they pay for washroom usage, which they can redeem for buying a freshly brewed cup of their favorite beverage.

Ashutosh Giri, Founder and CEO, Fresh Rooms, said, "The perception about public toilets in India is completely gloomy. That's why we have taken this challenge to change the entire ecosystem of public sanitisation.

“We are launching Fresh Rooms on 4 new locations at Bhopal with BCLL, 25 locations at Bangalore and 1 on Prayagraj railway station. We are planning to start 200 Fresh Rooms by 2021 across India,” he said.

All winners and finalists will get the opportunity to present their solutions to relevant public authorities and companies for potential work orders as well as for participation in various national and international Startup events. Startups across 12 sectors including agriculture, health, energy, space were identified which were further divided into 35 categories and 3 special categories. More than 1,600 applications were received from 23 states and 4 Union Territories.

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Free Press Journal