TVS Motor Company has joined hands with Gujarat Tourism to enhance the motorcycling experience at Rann Utsav. As part of this partnership, TVS introduced two special ‘Rann Utsav’ edition custom motorcycles based on the TVS Ronin. This collaboration aims to blend adventure riding with the cultural charm of the festival, offering visitors a unique way to explore the stunning landscapes of the Rann of Kutch.
Rann Utsav has become a significant contributor to India's tourism-driven economic growth, playing a vital role in Gujarat’s development vision. The festival blends tradition with modern experiences, offering a platform to showcase India's rich artistic heritage. Aligned with the Prime Minister’s vision for Viksit Bharat @2047, Rann Utsav not only promotes cultural tourism but also supports sustainable development by driving economic opportunities in the region.
Vimal Sumbly, Head Business – Premium, TVS Motor Company, stated, “At TVS Motor Company, we have always believed in blending lifestyle, adventure, and culture with our motorcycles. The Rann Utsav was the perfect backdrop to showcase the unique synergy between motorcycling and India’s rich artistic heritage. The ‘Rann Utsav’ edition of TVS Ronin motorcycles is a tribute to Gujarat’s vibrant traditions, seamlessly integrating the regional artistry into their design. This collaboration was a step towards celebrating the essence of riding with a cultural spirit and is our commitment towards the Prime Minister's vision of prioritizing India's tourism sector.”
Rajender Kumar, Secretary of the Tourism, Devasthanam Management, Civil Aviation & Pilgrimage Departments, Sachivalaya, Gandhinagar, added, “Rann Utsav has grown into one of India’s most iconic cultural celebrations, drawing millions of visitors and showcasing Gujarat’s rich heritage and unique landscape of white Rann on the global stage. In line with the Prime Minister's vision of Viksit Bharat @2047, the festival plays a crucial role in driving cultural tourism and shaping Gujarat’s development. This collaboration with TVS Motor Company is a testament to how tradition and modern craftsmanship can come together to create something extraordinary, further strengthening Gujarat’s position as a premier tourism destination.”
