Pioneer Corporation has announced plans to start manufacturing in-car products in India by 2026. This move comes after the company set up an R&D center in the country in 2023. With India's automotive sector witnessing rapid growth, this initiative aims to strengthen Pioneer's market presence and expand its operations in one of the world's fastest-growing car markets.
Pioneer is actively evolving into a solutions-driven company under its vision of "Creating the Future of Mobility Experiences." To strengthen its global presence, the company has been expanding its leadership team with experienced industry professionals and setting up R&D centers in key markets like India and Germany. These efforts align with Pioneer's goal of becoming a major player in the global automotive technology sector.
Pioneer has identified India as a key market outside Japan and is set to begin local production of in-car products in collaboration with local partners. This move will help the company establish a complete value chain in India, covering B2B sales, research and development, manufacturing, and post-sales support. By producing locally, Pioneer aims to better cater to Indian automakers, ensuring faster delivery times, improved product customization, and prompt after-sales service. The company will initially manufacture Display Audio systems for automakers, with plans to expand production to a wider range of in-car products for both factory installation and retail sales.
Shiro Yahara, President and CEO of Pioneer Corporation, commented on the strategic decision, stating, “We are excited to start the manufacture of in-car products in India. The shift to local production will enable us to better serve local automakers close to their home turf. It is a huge step forward for Pioneer to become one of the key players in the fast-growing Indian auto industry and to drive the growth of our global business in the long term.”
Aniket Kulkarni, Managing Director of Pioneer India Electronics Private Ltd., stated, “With the start of local production, we are confident that our commitment to India will become stronger than ever. By establishing closer partnerships with local automotive manufacturers, we will provide a wider range of products and services to meet the needs of evolving Indian automotive customers.”
