Former Nissan India MD Rakesh Srivastava Joins BiUP.ai as Strategic Leader

Former Nissan India MD Rakesh Srivastava Joins BiUP.ai as Strategic Leader

BiUP.ai is a SaaS platform leveraging AI and immersive technology to redefine product and customer experiences.

Suvasit ShrivastavaUpdated: Friday, February 14, 2025, 10:33 PM IST
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Former Nissan India MD Rakesh Srivastava Joins BiUP.ai as Strategic Leader |

BiUP.ai, a leading B2B SaaS platform focused on AI-driven immersive technology, has appointed Rakesh Srivastava, former Managing Director of Nissan Motor India, as a Mentor and Advisor. With his extensive industry experience, Srivastava will play a key role in shaping BiUP.ai’s global AI-powered product strategy. This collaboration aims to enhance customer experiences through innovative technology, further strengthening BiUP.ai’s position in the market.

As a Mentor and Advisor, Rakesh Srivastava will help shape BiUP.ai’s strategic vision by working closely with the leadership team. His focus will be on driving innovation, improving governance, and building high-performing teams. With a proven track record in transformation, growth, and leadership at major automotive brands like Nissan, Hyundai, Maruti Suzuki, and JSW Electric Vehicle, Srivastava brings valuable expertise. His guidance will support BiUP.ai in expanding its operations across industries and markets while strengthening customer-focused strategies and ensuring long-term growth.

Prashant Sinha, Founder and CEO of BiUP.ai, shared his enthusiasm, stating, “Rakesh’s remarkable expertise in business transformation and strategic leadership is crucial for BiUP.ai. His proven track record of driving growth and navigating disruptive challenges will be instrumental in steering us toward our global aspirations.”

“I am excited at this opportunity to be part of BiUP.ai in their vision, working with a team driven by innovation towards contributing to transforming product and customer experiences globally,” Rakesh Srivastava shared. Reflecting on his past achievements, he added, “From leading Nissan’s turnaround & transformation with the launch of the iconic Nissan Magnite to doubling Hyundai’s volumes and elevating Maruti Suzuki’s growth & brand equity, I have always believed in challenging conventions to deliver exceptional value. I am eager to bring this philosophy to BiUP.ai.”

BiUP.ai is a SaaS platform leveraging AI and immersive technology to redefine product and customer experiences. By harnessing data intelligence, it creates seamless, connected journeys across multiple touchpoints, enhancing engagement and driving business growth.

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