While owners synonymous with their brands today may hope that vanity advertising will work for both,... Read More
Brand communication must have a sharp, strategic objective, as stunts always fall flat Read More
Anonymity is cool again. Web 3, Metaverse and crypto are all built on the ideology of anonymity Read More
In India, we have been witness to the decline of big stars and rise of small names from the small... Read More
Transparency, clear disclaimers and even a legal framework must regulate the unrestricted work of... Read More
In a picture resurgence, owning an inter-changeable lens DSLR is becoming cooler than owning the... Read More
Faith in advertising industry awards will be restored fully if these awards were given out too… Read More
The merged mega brand may have greater control over content and can segment the movie market to... Read More
Brands cannot treat war as another moment marketing subject; they must stay human in their value... Read More
Brands cannot be made relevant if they end up commenting on every subject that isn’t a part of... Read More
Brands rarely have communication solutions that are about collective winning Read More
If brands really want to leverage the power of influencers, they should not control the conversation Read More
Some of the most successful brands of today thrive on genuinely funny communication Read More
New age brands, born out of tech, must not exploit manpower Read More
