Sharp forays into indoor air purifier business

In the wake of steadily growing consumer awareness regarding the threat of indoor air pollution, consumer electronics giant Sharp is eyeing deeper market penetration in India for their innovative Sharp Plasmacluster Air Purifiers which have already created ripples in metros as well as tier-I and II cities across the country. Sharp is also in the process of developing customized product range in indoor air purifier segment.

Among the premium brands, Sharp has successfully established its leadership position with its revolutionary Plasmacluster Ion Technology for indoor air treatment. Sharp Plasmacluster air purifiers kill all harmful substances like pollen dust, allergens, virus, mould, gases and foul smell not just from the air but also from the surface of things kept indoors which helps in creating a neutral and fresh environment to breathe easy and safe air. The effectiveness of Sharp’s Plasmacluster air purifiers have been certified by renowned academic and research institutes around the world, including the Asthma Society of India to be most effective in removal of triggers that cause Morning Allergy and Asthma. Sharp Plasmacluster Air Purifiers are priced in the range of Rs. 20,000 to Rs. 33,000, and are available through retail outlets across India.

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