After filmmaking, Shah Rukh Khan's son Aryan launches luxury apparel and beverage brand - check out the FIRST product

A few days ago, Aryan Khan, the eldest son of superstar Shah Rukh Khan, confirmed that he is set to make his debut in Bollywood, not as an actor, but as a writer and director for a web series. And now, the 25-year-old has also turned into an entrepreneur with the launch of his new apparel and beverage brand, D'YAVOL.

In an interview with Vogue, Aryan revealed that he has joined hands with friends Bunty Singh and Leti Blagoeva for the new venture. The starkid mentioned how his family has always encouraged him to follow his passion, and that they have placed their trust in him. "When you know what you’re passionate about, you can make it your business. Because then business isn’t business anymore, it’s personal. And when business is personal, that’s when it really flourishes."

The first product

Aryan also announced that the first product to be launched by his brand will be a premium single estate, single grain vodka.

The vodka is fermented, distilled, filtered and bottled in-house in one place, making sure there is no compromise with the quality.

'I sleep for 4-5 hours'

Following his father's footsteps, Aryan revealed that he too has cut down on his sleep to focus on his work. He mentioned how he has his hands full with filmmaking and his new product, but he has been enjoying keeping busy.

"The trick is you don’t sleep and freeze time. I sleep about 4-5 hours a day," he said.

Aryan Khan as a filmmaker

On December 6, Aryan announced that he has completed the writing of his first project, a series which will be directed and showrun by him.

The project is expected to go on floors in 2023. Aryan has been working with a team at Red Chillies Entertainment.