Association for Sports Industry Professionals: Lawrence Bing to Lead Schools Sports Nationwide

The Association for Sports Industry Professionals India (ASIP) has appointed Lawrence Bing as Head of its School Sports Division, aiming to transform school-level sports across India.

In an exclusive interview, Bing outlined his goals.

Main Focus Building a strong network connecting schools, sports bodies, and industry to integrate sports into education.

Key Challenges Poor infrastructure, rural access issues, and lack of trained professionals.

Immediate Plans Hosting a School Sports Leadership Summit, conducting research for policy reform, and linking schools with clubs and sponsors.

Investment Strategy Attracting public-private funding by highlighting sports’ long-term value in youth development and wellness.

Vision A unified, inclusive, and talent-nurturing school sports ecosystem aligned with India’s broader sporting goals.