Mumbai News: 'Jashn-E-Diwali' Tag At Kurla's Phoenix Mall Removed Ahead Of Festivities After MNS Protest, Shows Video

Mumbai: The Phoenix Mall at Kurla removed the words 'Jashn-e' from its decoration on the occasion of Diwali festival after the MNS opposed the tag.

MNS Chandivali Vibhag Pramukh Mahendra Bhanushali objected to the tag stating that that unnecessarily uses Urdu words to greet people on the occasion of a Hindu festival.

'Would Like To Be Greeted As Per Traditions'

In a video that went viral over social media, Bhanushali can be heard opposing the use of Urdu words for Hindu festivals. "All feel bad when Hindus are celebrating festivals and hence all sorts of gimmics are played to show it down. Its a skewed mentality. We don't want to insult any religion. But, we would like to be greeted as per the traditions."

He also asked whether the mall has tags for other festivals that begin with Jai Shri Ram.

One may recall a similar controversy last year where the 'Jashn-e-Rivaj' campaign by FabIndia faced a similar outcry against it over social media. People appealed to boycott the brand until the campaign was withdrawn.