Attention Thanekars! Iconic Viviana Mall Renamed As ‘Lake Shore’

Thane: Lake Shore, a nationwide investor, developer and operator of large-scale shopping centres, announced that Viviana Mall, Thane, will now be known as Lake Shore Thane. The move marks a major milestone in Lake Shore’s efforts to establish a unified identity across its portfolio of destination retail assets.

For more than a decade, Viviana Mall has been one of Thane’s most recognisable landmarks, attracting millions of visitors annually. Housing leading retail, dining, and entertainment brands, the mall has played a central role in shaping the city’s shopping and leisure culture. The rebranding, company officials said, is intended to strengthen its position as a trusted destination while aligning with Lake Shore’s broader vision for urban retail growth.

“Viviana has always been more than just a shopping centre — it has been a place where the community comes together, whether to shop, dine, or simply spend time with friends and family,” said Ashwin Puri, MD & CEO, Lake Shore India. “As Lake Shore Thane, we will build on this legacy, continuing to create memorable experiences that inspire, connect, and grow with the city.”

Puri added, “This rebranding is more than just a name change, it’s a strategic step forward that reflects our long-term commitment to Thane and to shaping India’s urban retail landscape. As we expand our portfolio, Lake Shore Thane will serve as a benchmark for the quality and innovation we strive to deliver nationwide.”

The acquisition highlights Thane’s growing importance as a major commercial hub within the Mumbai Metropolitan Region (MMR). Known for its rapidly expanding residential complexes, corporate spaces and strong connectivity, the city is increasingly becoming a magnet for large-scale investments in retail and lifestyle infrastructure.

What Has Changed For The Customers?

For customers, the change in ownership and branding will not alter the mall’s promise of delivering world-class experiences. Global and Indian retail brands will continue to operate within the premises, ensuring continuity for shoppers. Entertainment, dining and leisure facilities are also expected to remain intact, while the rebranding may bring in new opportunities for upgrades and expansion.

For retailers, partners, and customers, the shift will be smooth, with no impact on existing agreements, services, or daily operations. While ownership and management remain the same, the rebrand reinforces Lake Shore’s commitment to consistency, quality, and innovation

The deal is also being viewed as a strong endorsement of Thane’s transformation from a satellite city into a self-sustained urban hub with a thriving consumer base. For shoppers across Mumbai, Navi Mumbai, and Thane, Lake Shore will continue to be a go-to destination, while its rebranding signifies a new chapter in the city’s retail story.

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