Tata AIA Life announces support to AIA in One Billion Movement

Tata AIA Life Insurance Co. Ltd. (Tata AIA Life), announced its support to the AIA One Billion Campaign initiated by the AIA Group Limited (“AIA” or the “Company”). AIA One Billion is a bold campaign to engage a billion people globally to live Healthier, Longer, Better Lives by 2030. The aim of this movement is to improve the health and wellness of individuals and help create a more sustainable future, it said in a press release.

Naveen Tahilyani, MD & CEO, Tata AIA Life, said, “As part of the Group, Tata AIA Life is proud to partner in this global initiative with AIA and we hope to make a significant contribution to this cause given a part our vision has always been to enable dreams, and inspire healthier, happier lives. As we progress in our transition from being a payor to partnering consumers in their life, health, and wellness journey with comprehensive offerings customized to evolving needs, it is critical that we craft consumer conversations that create awareness about holistic health and wellness.”

The movement will adopt a 360-degree communication module comprising several touchpoints across internal, external, and social channels to kick-start the AIA One Billion Movement. The initiative proposes to motivate consumers to embrace health & wellness-oriented activities, through simple actions in their daily life.

As this will be a global initiative spread across several key markets, Tata AIA Life’s participation would be to create awareness and salience for the movement within India, it said. The Insurer will be working towards developing several initiatives that can be adapted to spread information and key propositions to consumers across the length and breadth of the country. Tata AIA Life’s participation would complement the Insurer’s current efforts towards creating awareness about life insurance, adequacy of cover and protection, as well as financial inclusion, the statement added.