Nikhil Kamath’s Gruhas Leads ₹12.5 Cr Investment In LehLah, Boosting Creator-Led Commerce

Mumbai: LehLah, a pioneering content commerce startup empowering creators, has secured Rs 12.5 crore in its seed funding round, led by Gruhas, co-founded by Nikhil Kamath and Abhijeet Pai. The investment underscores LehLah's growing traction in the creator economy.

The funds will be strategically allocated towards product development, enhancing brand visibility, and expanding the team to support its rapid growth. Nikhil Kamath highlighted the evolving nature of shopping, stating, “Shopping today isn’t just about products—it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetize their influence while making discovery and purchasing seamless.”

Ashna Ruia, Founder of LehLah, expressed enthusiasm about the partnership: “We’re excited to embark on this new chapter with Gruhas, who share our vision for transforming the creator economy. This support amplifies our mission to help creators build thriving businesses around their passions.”

LehLah operates at the intersection of creativity, commerce, and community, allowing creators to monetize their influence through affiliate links for curated product recommendations. By bridging the gap between creators and brands, LehLah drives sales and boosts conversions, offering a seamless shopping experience for followers.

Since its inception, LehLah has seen impressive growth, partnering with top e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, alongside prominent D2C brands like Libas and Foxtale. This has resulted in a 46% month-on-month growth in GMV and over 700,000 content pieces generated through its vast creator network.