Billie Jean King Cup 2025: The Ecofactory Foundation Comes On Board As Sustainability Partner

Maharashtra State Lawn Tennis Association (MSLTA) in association with All India Tennis Association (AITA) and Pune Metropolitan District Tennis Association (PMDTA) have roped in The Ecofactory Foundation (TEFF), Pune as the official Sustainability Partner for the prestigious Billie Jean King Cup 2025 Asia-Oceania Group 1. Scheduled from April 8 to April 12 at Pune’s renowned Mhalunge Balewadi Tennis Complex, the tournament will embrace sustainability and environmental responsibility through TEFF’s innovative initiatives.

Tournament Director Sunder Iyer who is also Hon Secretary of MSLTA, and Anand Chordia, Director of Technology & Innovation at Suhana Masala and Founder of TEFF have committed to making the Billie Jean King Cup a landmark event in sustainability by emphasizing a ‘zero waste’ theme throughout the tournament.

A significant highlight of this partnership is TEFF’s ambitious ‘Vrukshdaan Abhiyaan’ (Tree Donation Drive). Through this noteworthy initiative, over 20,000 saplings spanning 37 indigenous Indian tree species will be distributed to participants, attendees, and community members, driving home the importance of ecological preservation and the restoration of natural habitats.

In addition to the tree donation drive, the tournament venue will feature TEFF’s groundbreaking initiative, the "Shashwat Bharat Setu – Winning Net Zero," a mobile learning and awareness center.

“As proud hosts of the Billie Jean King Cup 2025, we’ve taken it upon ourselves to ensure that this international event leaves a positive environmental legacy. Our partnership with TEFF reflects MSLTA’s strong commitment to sustainability, and together, we aim to make this tournament a shining example of how sport can lead the way in protecting and preserving our planet for future generations." Iyer said.

“TEFF’s strategic partnership with the Billie Jean King Cup 2025 epitomizes how sports and sustainability can jointly champion a greener, healthier planet. As players battle it out on the court, TEFF ensures the real winner is the environment, nurturing a legacy of ecological consciousness that extends far beyond the tournament," Chordia said.