'Is This Revenge?': After Coldplay Concert's Viral Kiss-Cam Video, Chris Martin's Ex-Wife Gwyneth Paltrow Turns Astronomer's Spokesperson

In a twist no one saw coming, Oscar-winner, entrepreneur, and famously the ex-wife of Coldplay’s Chris Martin, Gwyneth Paltrow, has been hired as a "temporary spokesperson” for data automation company Astronomer, just days after the company became the internet’s favourite meme.

It all began when Astronomer’s CEO Andy Byron and Head of HR Kristin Cabot, both married, but not to each other, were caught on the kiss cam at a Coldplay concert in Boston. Their awkward interaction instantly went viral, fuelling internet theories, memes, and worldwide debate.

Post this viral moment, both Byron and Cabot reportedly resigned from their posts.

Chris Martin's ex-wife, Gwyneth Paltrow becomes Astronomer's 'temporary spokesperson'

In a calm and poised promotional video posted Friday night, Paltrow greets viewers with her signature elegance: “Thank you for your interest in Astronomer. Hi, I’m Gwyneth Paltrow. I’ve been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.”

Take a look at the video below:

Gwyneth Paltrow and Chris Martin were married in December 2003 for over a decade before their high-profile “conscious uncoupling” in 2014. Despite their split, the two have remained friendly co-parents and occasional collaborators.

Is this a PR move or Just perfect irony?

The internet quickly caught on to the new twist: Coldplay’s ex-wife stepping in after a Coldplay concert scandal? Genius.

One social media user wrote, “You hired the Coldplay singer’s ex-wife. Extraordinary.” Another added, “Is this revenge?” A third called it, “A PR masterclass. Bravo.”

Whether it was cheeky revenge, strategic brilliance, or both, the move worked. Astronomer flipped a viral scandal into brand gold, gaining the kind of attention companies usually dream of.