Rajasthan Government To Pay Social Media Influencers Up To ₹25,000 Monthly To Promote Public Welfare SchemesS

The Bhajan Lal government of Rajasthan will hire social media influencers to propagate government schemes.  A New Broadcaster Policy for Social Media Influencers has been floated for this. The hired influencers will be given monthly payment of up to Rs 25000 for this. 

In this policy issued by the Information and Public Relations Department, two categories have been created for new broadcasters on their subscriber base. Social media influencers with more than one lakh subscribers or followers will fall in category A and will be given Rs 25000 per month while influencers with subscriber or follower base of minimum 7 thousand to 1 lakh will be in category B and get Rs 15000 every month. 

At the district level, one new broadcaster will be selected in each category while on divisional level, there will be two broadcasters in category A and one in category B. 

The selected influencers will work under the in-charge of the District Information and Public Relations Office who will monitor the work of these new broadcasters as a mentor. The department will also help these new broadcasters to acquire skills like content creation, video-audio editing, SEO, social media management and branding etc. 

The selected influencers will have to upload one post per day related to the public welfare schemes and decisions of the state government on at least two of his social media accounts out of Facebook, X, Instagram and YouTube. 

Notably, an almost scheme was launched by the previous Ashok Gehlot government under which the social media influencers were categorized in four categories depending upon their subscriber base, but instead of hiring them on monthly payment, the scheme had the provision of giving them the government advertisements of up to Rs five lakhs. The scheme was launched just before the assembly elections and around 40 influencers were benefitted under the scheme.