Deepak Sood Talks About What It Takes To Empower Stakeholders In Direct Selling Businesses

FPJ Web Desk Updated: Wednesday, July 12, 2023, 04:54 PM IST

In the dynamic world of direct-selling, empowering stakeholders is crucial for sustained growth and success. Deepak Sood, the visionary leader behind Vestige, one of India's leading direct-selling companies, recently shed light on the essential factors required to empower stakeholders and address their challenges. With his deep industry insights and commitment to fostering entrepreneurship, Mr. Sood shared his perspective on creating an environment that drives stakeholder empowerment and ensures their success.

When asked about the key principles of stakeholder empowerment, Deepak Sood emphasized the importance of trust and transparency. He stated, "Building trust is the foundation of any successful direct-selling business. This commitment to trust is ingrained in Vestige's core values and forms the bedrock of its relationships with distributors, customers, and partners. We prioritize open communication and transparent business practices to establish trust with our stakeholders."

One of the challenges stakeholders confront in direct-selling is the shadow of scepticism surrounding the industry. Mr. Sood acknowledges this challenge and believes education and awareness are essential to overcoming it. He remarks, "We invest heavily in training and education programs to equip our stakeholders with the knowledge and skills necessary to succeed in the direct-selling industry. By providing comprehensive training and resources, we empower them to effectively communicate the value of our products and build trust with customers."

Another challenge faced by stakeholders is the need for a reliable support system. Mr. Sood highlights the significance of providing robust support mechanisms: "At Vestige, we have established a strong support system that includes personalized mentoring, ongoing training, and access to marketing tools. We believe in being a partner to our stakeholders, providing them with the guidance and support they need to thrive in their entrepreneurial journey."

Vestige's commitment to stakeholder empowerment is further evident in its product offerings. Mr. Sood states, "We meticulously curate our product portfolio to ensure it meets our customers' diverse needs and preferences. Our focus on quality and innovation helps our stakeholders build credibility and trust with their customers, ultimately leading to their empowerment and success."

Addressing the importance of ethics and compliance in the industry, Deepak Sood emphasizes Vestige's commitment to ethical business practices. He asserts, "Integrity is non-negotiable for us. We adhere to a strict code of conduct and abide by all applicable regulations and guidelines. By upholding high ethical standards, we instil confidence in our stakeholders and the industry."

Trust, transparency, education, support, and ethical practices are integral to Vestige's approach. By addressing stakeholders' challenges and providing a robust support system, Vestige paves the way for their empowerment and success. As Mr. Sood aptly says, "When we empower our stakeholders, we empower the entire ecosystem, creating a sustainable and thriving business environment." You may follow Deepak Sood on Facebook via https://www.facebook.com/DsoodVestige?mibextid=LQQJ4d  and Instagram via https://instagram.com/deepaks2205?igshid=ZWQyN2ExYTkwZQ==

Published on: Wednesday, July 12, 2023, 04:54 PM IST

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