IndiGo, Singapore Tourism Board Sign MoU To Boost Travel And Launch Year-Long 'Untold Singapore' Campaign

IndiGo and Singapore Tourism Board (STB) signed a year-long memorandum of understanding (MoU) to promote Singapore as a leading leisure and business destination for Indian travellers and boost bookings through IndiGo’s network. This collaboration marked STB's first MOU with an Indian airline, and IndiGo's first with a national tourism board.

India remains one of Singapore's top three tourism source markets, building on its strong performance in 2024. In the first half of 2025, Indian visitor arrivals exceeded 5 lakh, supported by excellent air connectivity. More than 270 weekly flights connect Singapore to 15 Indian cities via Changi Airport. providing Indian travellers with convenient and seamless access to the city-state.

India-Singapore Relations

As the two countries celebrate 60 years of India-Singapore diplomatic relations, IndiGo will start offering IndiGoStretch, its tailor-made business product, on flights connecting Singapore to Delhi and Mumbai, August 9, coinciding with Singapore’s national day. Singapore has been consistently ranking among IndiGo’s top three international travel destinations with flights from nine destinations.

Untold Singapore Campaign

Following the success of ‘Untold Singapore’, a high-impact campaign between the STB and IndiGo earlier this year, the upcoming enhanced partnership is aimed to further spotlight Singapore’s hidden gems and expand its reach to drive demand for travel to Singapore from across India.

The comprehensive year-long campaign is said to showcase Singapore's multifaceted appeal, offering visitors fresh ways to experience both its lesser-known and iconic spots. The initiative is also said to combine attractive travel deals, engaging co-branded content, strategic influencer partnerships, and innovative creative formats to enhance the pre-travel experience.

Tourism Growth Strategy

Melissa Ow, chief executive at STB, said, “Our expanded collaboration with IndiGo and the launch of the year-long 'Untold Singapore' campaign positions us to harness the potential of India’s dynamic travel market. By leveraging IndiGo's extensive network and Singapore’s diverse offerings, we are poised to capture the growing demand for unique and meaningful travel experiences among Indian visitors. This partnership will inspire both first-time and returning Indian visitors, further strengthening the enduring tourism ties between our nations.” said.

Pieter Elbers, chief executive officer at IndiGo, said, “Given the strong cultural, commercial, and strategic ties between India and Singapore, there is great demand for existing connectivity between the two countries and potential for more. With flights from nine destinations and seamless connections across our network, we are well positioned to cater to growing demand on these routes.”