Zepto Uses New Strategy To Bulk Up The Christmas Business As It Delivers 'Free Giftboxes' With Every Order

Google Pay and Zepto have teamed up to create a memorable holiday season. Beginning on December 24, every Zepto order includes a complimentary gift box as a festive treat with no strings attached.

Zepto's most recent commercial, which retells Santa's tale, is the campaign's focal point. When Santa gets home from a night of gift-giving, his refrigerator is empty. Zepto saves the day by delivering groceries, snacks, and an unexpected gift quickly.

From last-minute shopping to considerate gift-giving, this collaboration aims to simplify the holidays. 'The holidays are all about sharing joy and celebrating together,' expressed Chandan Mendiratta, chief brand and culture officer at Zepto, about his excitement. Every home can experience the festive magic thanks to our collaboration with Google Pay.

Through this campaign, we're not just delivering goods; we're delivering joy, turning Zepto into our users' Santa. After all, the small pleasures we share are what truly capture the essence of the season.

This move of giving free gift boxes is not just great marketing idea but, very well thought move of poaching customers from swiggy's instamart and zomato owned Blinkit.

Recent fund raise

The company's recent fundraising tells a familiar tale of investor psychology: in just five months, Zepto raised over USD 1 billion, demonstrating how growth and momentum still command premium valuations if the market potential is large.

While its growth is fuelled by aggressive spending and constant capital infusion, investors would still take the risk by betting on these outliers.

Cash burning for expansion

This past quarter, Zepto spent about Rs 1,200 crore, or roughly Rs 400 crore every month. This is significantly more than its competitors, such as Swiggy Instamart, which is anticipated to spend about Rs 150 crore a month, whereas Blinkit's expenditure is none to insignificant.