Unmistakable, Unexpected, Dramatic: Jaguar Type 00

No one inspires like Jaguar. It has performed best when looking ahead since 1935.

A new era has begun. During Miami Art Week, Jaguar's vibrant design will be physically displayed for the first time.

It aims for the highest caliber of creative endeavor and is fearlessly original and emotionally captivating.

Exuberant Modernism, Jaguar's dramatic new creative philosophy that will influence future automobiles, is teased in this image.

Jaguar, which will have two locations, will design carefully chosen gallery spaces and collaborate with a range of up-and-coming artists who share Sir William Lyons' Copy Nothing philosophy.

This philosophy, which dates back to 1935, is based on embracing novel and unexpected ideas as well as a brand identity that attracts attention through unafraid creativity.

The rear detail image gives a preview of the brand's design concept, which will feature striking shapes and flamboyant proportions.