NEW DELHI: An increasing number of people are now turning to micro blogging platform Twitter to discover Diwali deals and discounts by various brands, a trend that presents a huge opportunity for companies to interact with consumers, says a study, according to PTI.
According to the report by Twitter and TNS Research, 72 per cent of Diwali shoppers interviewed said Twitter helps them to discover great Diwali buys. Interestingly, 52 per cent respondents said they would follow a brand for deals and discounts during the festive season.
About 93 per cent said they have interacted with brands on Twitter before, and 81 per cent of Diwali shoppers believe that Twitter helps them to keep updated on trends. About 61 per cent said they expect brands to share recommendations for the right product, while 54 per cent said they expect to be awarded for their loyalty with exclusive