Washington: Facebook claims that it has 500 million soccer fans on its network. It considers its users as soccer fans if they have liked a team or player’s page.
Trying to woo marketers to advertise on the platform for the FIFA World Cup, the social networking site designed a build-up of data. While Brazil has over 53.8 million fans, the U.S. ranks second with 48.9 million fans on Facebook.
According to Mashable, 62 per cent of soccer fans were on Facebook every day in a recent week and soccer fans post 1.7 times more photos, send 1.9 times more messages, post 1.8 times more updates, upload 1.7 times more videos and make 1.7 times more comments than the average person on Facebook.
Christian Martinez, Facebook head for Sales for U.S. Hispanic said that the most important cultural passion point for Hispanics is soccer. For marketers, the upcoming tournament will be an incredible opportunity to reach them not only at scale but also when they are highly engaged across multiple screens.
Facebook has also joined hands with Twitter by introducing hashtags and a list of trending topics on the side of the main screen. However, unlike Twitter where all accounts are open to the users to view, only 30% of Facebook accounts are open to the public.