57% teenage students prefer shopping online: Survey

Mumbai: Teens hanging around electronic stores for their favourite gadgets may not be a familiar sight soon as they are catching up fast with the e-tailing, according to a survey.

However, they still want to spend time out munching their snacks with friends, instead of ordering online, a random survey conducted by Vivekanand Education Society’s Institute of Management Studies and Research (VESIMSR) said.

According to the survey, as many as 57 per cent of the students prefer to do shopping online with 90 per cent of them want to recommend it over traditional shopping on account of reasons like time-saving and vast options available online.

Among the online sellers, flipkart.com is the favourite among the students, it said.

“E-tailing is the flavour of time and is going to decide the future course of shopping. We want our students, who are managers of tomorrow, to take some valuable lessons on e-commerce management and the survey has side-by-side threw up many interesting facts about e-tailing,” said Satish Modh, director of VESIMR.

The VESIMSR conducted the survey among 955 students of the professional colleges under Vivekanand Education Society (VES) which has 25 institutions and 18,000 students under its fold.

As per the survey, 40 per cent of them went online to buy electronic and apparels while 37 per cent used online services to pay the bills and recharging.

Interestingly, only one per cent of them used online portals to order food and beverages.

Free Press Journal