Why is Britannia butter trending on Twitter?

Days after a section of Twitter called for boycott of Amul – specifically its butter, the microblogging site witnessed another trend where some netizens switched to Britannia butter.

The trend commenced after Janta Ka Reporter founder Rifat Jawaid wrote, “As promised, we’ve moved to a new brand of butter! No hard feelings @Amul_Coop. We all are free to make our choices. To me, I can never support a brand or individual who support hate.”

The butter swap comes after Amul was revealed to have been one of the sponsors to Sudarshan News channel's program on "UPSC Jihad".

Suresh Chavhanke, the channel's Editor-in-Chief decided to enlighten viewers in a promo clip of their upcoming show. He claimed that an 'exposé' showed an increasing number of Muslim candidates were allegedly clearing the civil services exam.

The Delhi High Court had passed an interim order on Friday, restraining the channel from airing the programme 'Bindas Bol'. Chavanke however had decided to go ahead with the show.

This in turn triggered a massive outrage as many vowed to boycott Amul products for their "Islamophobia".

However, Jawaid’s post didn’t impress Twitterati, and some were brutally honest with their opinion stating “Britannia butter is terrible.”

Here are some more reactions.

Sudarshan News channel has been asked to respond to the notice issued to it by the Ministry of Information and Broadcasting, which has sought a clarification after receiving several complaints. The high court had issued notices seeking replies from the central government, Sudarshan TV, and Chavhanke on the petition, which has been listed for further hearing on September 7.

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