When life throws cheese at you…

Mumbai: The object involved in the latest internet challenge was as soft and smooth as a baby’s cheeks and good enough to eat, but heck, who would slam a slice of processed cheese on a hapless tot’s face, and film it all, just for fun? Several netizens, it is evident, did so, meticulously documenting their efforts. So, there were several videos of babies being plastered with a slice of cheese.

Some babies gave a little start and looked ready to cry, some smiled and the more intrepid of the tot lot did what a person could best do in the circumstances– took a bite of the cheese which life had thrown at them. After all, that’s how these humans explore their world – subjecting everything to the taste test.

Coming after other recent, life-threatening challenges that saw people eating laundry detergent and jumping out of moving vehicles to do the Kiki, this one seemed downright, well, cheesy.  The “cheese challenge” was apparently kicked off by a Facebook user. The child in this challenge just sat back confused. But the video was spotted by a Twitter user and the process got rolling faster than one could say cheese. Naturally, not just babies found themselves at the receiving end. Toddlers, older kids, siblings, snoozing family members, pets and hold your breath,

actor Priyanka Chopra’s brothers-in-law gamely gave it a go. Of course, there were those who sharply criticised the challenge. American model Chrissy Teigen minced no words in her tweet: “I love a prank as much as anybody but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me.”

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