Photo: mybaggage.com
Photo: mybaggage.com

Is it a rather expensive gag gift? A scam of some sort? Or a unique chance to reconnect with a place you miss? Until recently, the smell of fish and chips or the London underground (think train station) would not have made it to our list of things to remember and actively pursue.

After all, even the haze of nostalgia that often clouds our memories seem unlikely to look back at such odours as being worth paying money to smell. And yet, here we are at the end of 2020 with a company selling fresh bottled air for nearly Rs. 2,500 apiece.

The COVID-19 pandemic has turned us into strange beings desperate to venture out and visit familiar haunts. And for many Britons living across the globe this has apparently translated to a desire to imbibe the familiar smells of their homeland. Relocation website My Baggage is now selling bottled air in a multitude of scents. According to reports, they have seen sales from expats living as far away as the US and Australia. However, a quick perusal of their website shows that the scents are currently out of stock.

Now to be fair, the air is not just limited to unusual options. For £25 you can also get a whiff of fresh Scottish, English, Irish or Welsh air. According to the website, they have over 13,000 review and a 4.7 rating out of 5. The comments displayed are also flattering.

A Guardian report quoting the managing director of My Baggage provides insight into how this product came to be. "Our sense of smell is known to be linked to emotional memories and this year Britons living abroad have been coming home less than usual – so we thought we’d offer something novel to remind them of home," says Paul Stewart.

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Free Press Journal

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