With the onset of Nautapa, demand for butter milk has increased by 100 per cent in the city. It seems the consumption of butter milk reflects that it is being used to beat the heat during Nautapa and for protection from heat wave ( loo). At every

milk polour, people can be seen demanding pouches of butter milk. There are many soft drinks including fruit juice available in the market but people prefer butter milk.

Ramkumar, one of the milk parlour said, ” Public prefer butter milk as it is nautapa. Butter milk is supposed to be good to beat the heat. There are two varities of butter milk available- salty and plain. It is also available in pouches containing 300ml, 500ml and 1 litres. Salty butter milk is available in 300ml pouches. The pouch containing 500ml cost Rs8″. Suresh Singh, one of buyers said, ” I always use butter milk in summer season as it is good for health. Even alt39 Ayurvedaalt39 recommend increased intake of butter milk in form of treatment. Butter milk is good for stomach”. Milk Federation Cooperatives chairman Dharam Singh said, ” The demands of butter milk has doubled during the season.

Also, people prefer lassi and Shrikhand in comparison to milk. However, demand for milk has also increased as people prepare curd but direct sale of butter milk has increased by 100 per cent. We are making every effort to meet the demands of the people. We also cater the need of the people in all the seasons. Milk Federation is committed to catering to the needs of the people”.

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Free Press Journal