AATIF SUMAR SAYS THAT ECOMMERCE IS GROWING SHARPLY IN INDIA.

We all know E- Commerce has been booming in India, along with MCommerce, it is reshaping the way Indians conduct transactions. Last week, ViziSense, a platform that measu

res Online Audience and Ads in India, released a comprehensive report on one of E- Commerces fastest growing segments: B2C. Specifically, B2C Non Travel.

The report has thrown up many interesting statistics on the e- commerce market scenario.

.. Between July alt39 10 and June alt39 11, online audiences grew by 40%, but the B2C non travel market grew by 120%, over 3 times faster.

.. Maximum number of first time buyers have entered the E- Commerce foray due to attractive deals by group- buying and daily deal websites.

By analysing e- commerce usage, trends within a huge panel of 1,30,000 online users, the report was drafted. Transaction trends are a derivation of the behaviour of 5000 sub- groups of e- commerce shoppers and their feedback. Feedback had also been obtained from Social Networks like Facebook to obtain unbiased feedback of customersalt39 opinions.

Commenting on the report, Amit Bhartiya, GM – ViziSense said, ” The huge buzz seen in the e- commerce category funding and valuations last year has been matched by real and continued growth within this category. New formats and innovation like cash on delivery and free shipping have broken the barriers for Indians to come out and embrace e- commerce in large numbers and a combination of great deals and convenience will lead the charge for this category going forward. We are also amazed to see the huge traction that recently launched sites like Flipkart, Fashionandyou, Snapdeal and Bookmyshow have gained”. Here are some more key insights from the report, taken from the Press Release: .. Homeshop18 now ranks amongst the Top 3 within the shopping cart sites ( by audience & share of transactions.) .. Effective use of direct mailers ands online display advertising have created more shoppers than Search advertising.

.. Snapdeal is the clear leader in groupbuying/ daily deal sites; commands at least 80% of shoppers within the category.

.. Private shopping clubs like Fashionandyou now comprise almost 50% of the shoppers on Product sites.

.. Bookmyshow is the undisputed leader within Ticketing sites; its audience is 3 times the size of its competitors.

.. Services have seen larger contribution to the growth of e- commerce shoppers ( almost 70% growth in last 6 months).

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