New Delhi: Even as Mohan Bhagwat was sermonising on DD, Prime Minister Narendra Modi on Friday reached out to fellow Indians via the State-run All India Radio to share his ‘man ki baat.’

But unlike a pontificating Bhagwat, a chatty Modi recounted anecdotes and urged people to connect with him directly on social media. He also held out the promise of helping them rejuvenate their lives.

He also promised to make “Man ki Baat” a regular address, twice a month on Sundays.

Taking off on his Clean India campaign, Modi cajoled listeners to connect with nine friends and spread the Clean India message; those nine, in turn, must draw in nine more people each, so that the message becomes viral.

While Bhagwat had harped on swadeshi, the prime minister urged people to buy khadi products and take advantage of the holiday discounts offered at Khadi Gramodyog Bhavans all over the country. Buy anything khadi, he said. “It can be a handkerchief, a bed-sheet, anything… An item of khadi would help light a lamp in a poor person’s house.”

Modi also recounted the fable of a tigress and her two cubs to underscore the need for fellow countrymen to tap their inner strengths.

The tech-savvy Modi asked people to get in touch with him directly through social media and relate inspiring incidents which he would recount on radio. “This is my first beginning. I shall keep sharing my thoughts with you… The thoughts that came to me, I shared, and I will come again and share more thoughts,” he said in his 15-minute chat.

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