By Anupama Ramaswamy
Consumers are turning to brands that sell hope to solve problems
By Geeta Rao
Brands need to be skilled at the art of apologising or taking responsibility
By Sumit Paul
Social scientist Antonio Gramsci termed this phenomenon 'lack of shifting and sifting syndrome'
By FPJ Web Desk
Seems like woes of jewellery brand Tanishq are not getting over anytime soon. After the recent controversy over the interfaith marriage a...Read More
By FPJ Bureau
Jewellery brand Tanishq seems to be making a habit of it. Yet another of its ads has been taken down after Twitter backlash; a month earl...Read More
By Deepa Gahlot
So precarious is the issue of caste (and religion too), that hardly any mainstream Hindi films or even plays want to tackle it. There hav...Read More
More number of people have seen the now-withdrawn Tanishq advertisement as the controversy also created a "movement" where many are buyin...Read More
By Anil Singh
The way TV news is competing with Netflix crime thrillers, the way mundane happenings are being labelled 'breaking news’, the degeneratio...Read More
“Akshay Kumar defamed our Goddess Laxmi Mata and also promoting Love Jihad in the movie," wrote on Twitter user.
It is highly unusual for a chief minister to complain against sitting High Court judges in writing to the Chief Justice of India. But thi...Read More
A Tanishq jewellery showroom in Gandhidham town of Gujarat's Kutch district put up a note on its door, apologising to Hindus in the distr...Read More
By FPJ Correspondent
The police had to beef up patrolling in the vicinity of Tanishq showrooms across the state on Wednesday after rumours did the round that ...Read More
A Tanishq ad on interfaith love triggered a furious backlash on social media with some accusing the jewellery brand of promoting 'love ji...Read More
The showroom manager and local police rubbished media reports that the showroom was attacked by some people angry with the Tanishq advert...Read More
"No video, no testimony from affected store staff and owners. They made up an entire news item to defame Hinduism," wrote one Twitter user.
A Tanishq ad on interfaith love triggered a furious backlash on social media with some accusing the jewellery brand of promoting 'love j...Read More
Amid backlash over a Tanishq ad on interfaith marriage, a jewellery store of the brand was reportedly attacked in Gujarat on Monday. This...Read More
Tanishq said in a statement that it was "deeply saddened with the inadvertent stirring of emotions".
By FPJ News Service
MUMBAI: Social media can turn even the most well intentioned narrative on its head. Sample this: Tata Group's jewellery brand Tanishq was...Read More